Vincent "Jim" Vitale 

Faro Vitale established his company, Faro Vitale and Sons, with his sons in the 1940's. Jim joined his father's business after World War II. Later called Vitale Terminal Sales, the company was moved to the Eastern Market of Detroit, Michigan and transitioned to produce.

Jim Vitale soon became known as the "Watermelon Man" of the Eastern Market by the 1980's for selling over 24 million pounds of watermelons each year.

Mr. Vitale served as President of the National Watermelon Association from 1980-81. He was honored as an inductee into the Lifetime Council of the National Watermelon Association.