The Economic Impact of NWPB

Join the National Watermelon Promotion Board (NWPB) and research partner, Armada Corporate Intelligence, Inc., on February 23rd at 8 a.m., during the National Watermelon Association Convention, to explore the 2017-2021 Econometric Evaluation.  The Econometric Evaluation determines the impact of the NWPB’s activities on the demand for watermelon and the return on investment (ROI) for the industry.
 
The main findings of this study show the watermelon industry continues to receive a high return from the promotion efforts of the NWPB, and these promotion programs have a significant impact on the general economy. Learn more about how advanced modeling techniques look at the supply of watermelon, FOB and retail prices, NWPB budget, and other factors to determine the value the NWPB provides its stakeholders. Additionally, Armada will share current economic conditions and how it will affect the industry moving forward.
 
Can’t make the live presentation? Please mark your calendars to join the virtual presentation on March 29nd at 1 p.m. eastern. You can register for the virtual event here:

https://us06web.zoom.us/webinar/register/WN_fFdpme8hSp2u16W-wQrsEA or scan the QR code.