Friday, February 20, 2026
Agricultural labor remains one of the most complex and pressing challenges facing the watermelon industry. From federal policy and regulatory compliance to workforce availability and emerging technology, labor issues continue to shape how watermelons are grown, harvested, and brought to market.
This keynote-style education session brings together advocacy, legal expertise, and innovation to explore where agricultural labor stands today—and where the industry may be headed next.
Featured Speakers
Bob Redding
Principal, The Redding Firm
Bob Redding will provide a Washington-focused perspective on agricultural labor, highlighting current policy discussions and outlining how the watermelon industry can influence outcomes through advocacy, coalition-building, and direct engagement with policymakers.
Shawn Packer
Principal, JPH Law
Shawn Packer will discuss how recent and anticipated regulatory changes are affecting agricultural labor programs, compliance requirements, and operational risk. His remarks will focus on practical considerations for today’s operating environment.
Mike Jacob
Founder, TerraForce
Mike Jacob will share insights from the development of a robotic watermelon harvester and discuss how automation and emerging technology may play an increasing role as labor becomes more difficult to secure.
Part of a Full Day of Education
This keynote session is part of a full day of education on Friday at the 2026 NWA Convention, which also includes:
Updates from the leaders of NWA and NWPB
The Women’s Leadership Session featuring Lauren Ledbetter Griffeth, recognized for her impactful work in leadership development across agriculture