NWA has created a new promotional piece for members to connect with retail managers interested in hosting an appearance by the National Watermelon Queen.
This piece is specifically designed for retail settings highlights how these appearances drive store traffic, increase shopper engagement, create in-store excitement through sampling, customer interaction, and family-friendly experiences. It also outlines what to expect and how easy it is to host an event.
We encourage members to share this resource with their partners and use it to help create new promotional opportunities in their markets.
Access the promotional piece here