Joshua Moore has grown up in and around the watermelon industry.  He is following in his father's footsteps and learning everything about growing, buying and selling watermelons. He has an entrepreneur mindset and even started his own farm in 2011. Joshua also has a freelance production business where he works on outdoor television shows, filming and taking pictures. Most of the shows are nationally televised on the Outdoor Sportsman Channel.

Joshua currently serves on the National Watermelon Promotion Board and was actually the youngest person ever appointed to the board when he accepted the position in 2012. He is very thankful for the opportunity.

"Labor is one of the biggest challenges that we face every season. Second is food safety certifications."