Explore Asheville




For Everything Asheville – things to do - what’s happening around town – exploring – nature – restaurants – tours - entertainment - and more, Explore Asheville is the place to go.  They are the convention and visitors experts of Asheville.  Take a look.



Accents on Asheville

Five Outdoor Events Offered on Wednesday, February 22nd

The minimum participants for each event are:

Biltmore tour = 20 people
Fly Fishing = 2 people
Art Safari = 10 people
Waterfall Hike = 10 people
Microbrewery Tour = 10 people

Please Click HERE for Activities Form

Simply fill out the form and return it with your payment to Accents on Asheville. 

These events are ONLY OFFERED here on our website, so reserve your spot TODAY!






What are the Award Programs?

 The National Watermelon Association has a long-standing tradition of honoring a few special people and/or member-companies for their service and commitment to the association. This year we will continue that tradition with a few awards as we recognize those that have stood above the rest.

  Nominations are open for the following awards:

Marketing Excellence

Each year at the National Watermelon Association’s annual convention, the Association honors the Watermelon Marketer of the Year.  This award recognizes the marketing and sales of watermelon by a business, or marketing at an event that stands above the rest.  The award winners of past years include retailers, wholesalers, food service operators, defense commissaries and businesses that promoted watermelon above and beyond:
2023 NWA Marketing Award Nomination


Future Watermelon Farm Leaders

The Future Watermelon Farm Leaders (FWFL) program recognizes the next generation of growers and packers who will lead the industry (and this Association) into the future. They do (and will) represent the generation that will meet the demands of a growing global population, sustain family farms and provide the nutritious food to the world.
2023 NWA Future WM Farm Leaders Nomination


Hall of Fame

The National Watermelon Association Hall of Fame, with its beginnings in 2014, honors the distinguished leaders who have made significant, long-lasting contributions to the Association.  Their individual contributions have helped to advance and ensure that the Association continues to thrive for many years.  Their unselfish efforts to nurture and promote our country’s oldest fruit commodity association is deserving of our highest honor.
2023 NWA Hall of Fame Nomination.pdf


Outstanding Service

Every so often the National Watermelon Association recognizes and honors a person with the Outstanding Service Award. This special award is presented to a person that has gone above and beyond in their support of the NWA for many years past. The honor is held in high esteem and is earned (and deserved) by the very few that have contributed their valuable time, efforts, and leadership to the expressed benefit of the NWA.  This award is unparalleled and represents the highest recognition that the National Watermelon Association can present at the national convention. 2023 NWA Outstanding Service Award Nomination



How can we participate?

Registration forms

You can register for the full convention right HERE. Our discounted rates will run through February 3rd, 2023.  After that date, the discount will expire, and the full rate will take effect through the national convention.  Reserve your seat today for the next, great convention.


Banquet Only Registration From

Additionally, we have a registration form for those folks that cannot make it to the entire convention, but they wish to join us for the celebration at the Saturday evening Awards Banquet.  Click HERE for more information.



Let’s talk about how important our sponsors are to the NWA.  Here is the bottom line ……. Your support of our annually-recognized sponsor program allows us to do two things.  First, we are able to keep our convention registration fees at an industry-low while providing you with six (6) wonderful meals, hosted beverages, speakers and entertainment that should costs upwards of $200+ per person more. 

Second, we are able to expand critical programs such as research, food safety initiatives and more that help us to make positive differences in the livelihoods of our members.  That’s it in a nut shell. So, now that you know how important it is to us, help us by renewing your sponsorship for the coming year today.  And if you are not a sponsor yet, please join your colleagues and help us to help you.  You will have no regrets.

Also, we have one added feature this coming year.  If your company would like us to insert a sell-sheet or brochure into the convention registration bags, we are offering that opportunity to you for $500.  You provide the sell sheet or brochure, and we’ll do the rest.
2023 Sponsor Program


For our return to the annual convention in Asheville, we have Great News.  We will have up to 30+ table-top display areas in the best location we have ever had - - inside the ballroom itself - - where all of the main events are held. That will give your company more exposure than we have ever offered before, including Opening Night and all-day on Friday. It doesn’t get any better than this.  As a result, we expect to have a full sell-out of our exhibit spaces which range from single up to double spaces.  Secure yours today, and get in the big game with the NWA.  We cannot express to you how great this will be. Join us, and experience it with us. 2023 NWA Exhibits (form updated 11-2-22)

Raffle (ticket offer)

One of the fun events at our national convention is the annual raffle drawing.  Up to 150 tickets are sold ($100 each) for a chance to win $3000, $1500 or $750. Three lucky winners are selected at the closing reception on Saturday evening. If you would like to support this fundraiser and get your chance to win, contact Monica at (863) 619-7575 or email her at [email protected]. Or, you can visit Tami at the NWA convention’s registration desk, or at the annual auction. Take a chance - - you could be the next Big Winner!

Advertising (program book)

Our ‘print’ advertisements have been a standard-bearer at the national convention for decades, and provide a unique opportunity to make your company stand out amongst the rest by supporting the association while you promote your products and services. We have affordable rates available for the convention program beginning at $300 (Quarter-page), $400 (half-page) and $500 (full page) Ads.  Allow us to help you to show your support and promote your company to our members.  Support the Program.  You will be happy that you did. 2023 Conv Program and Vineline advertising

Auction Donations

On Friday afternoon the NWA will once again hold its annual watermelon auction, this time complete with watermelon loads, donated items, a vibrant silent auction, memorabilia, and more. If you would like to donate a watermelon load, or an item for the live or silent auctions, please let Monica in our office know as soon as possible. Your donations help us to create a fun, lively atmosphere at the auction, with the proceeds funding many important programs such as research, food safety and federal policy. If you would like to support this fundraiser contact Monica at (863) 619-7575 or email her at [email protected].




Come one – come all! This is the place to be – the 108th National

Watermelon Association Convention & Annual Meeting! 

We’ll see you there! 

What will happen at convention?

Convention Highlights

This edition of the national convention will be different than most, along with the expected business, fun & entertainment, and honors.  The entire week will surround a theme that represents the Blue Ridge environment …….. the mountains, pine trees & pinecones, bears-bears-and-more-bears, clogging (dance), Bluegrass Music, arts & crafts demonstrations, craft beers, and so much more.  And that’s just on..

Opening Night!

There is so much in between that we don’t have enough room to list it all. The auction will feature some really-cool items and ideas, and a return to our popular memorabilia and silent auctions that will go hand-in-hand with the live auction.  We are planning a special celebration on Friday evening to celebrate the retirement of our long-time Executive Director and his wife - Bob & Betsy - as they will soon after begin their retirement in the foothills of the Blue Ridge Mountains in North Carolina.  At our closing awards banquet, you will have the opportunity to meet Bob's new successor who will lead this association into the future. A lot will happen at this year's national convention, history will be made, and a lot of fun will be had by every generation.    


2023 NWA Convention Agenda 
(Updated 01-23-23)


Golf Tournament

It is time to restart the annual tournament known to us all as the Arnold Mack Memorial Golf Tournament, named after one of the legends in our association and the industry.  The 4-person scramble will take place on Wednesday afternoon, February 22, 2023 at the Donald Ross-designed Grove Park Inn course, set at the base of Sunset Mountain in Asheville, NC. The golf course will be ready; the tournament will be ready;
all we need is you. 

Get your team signed-up. Consider sponsoring the tournament and/or becoming a tee sponsor. This golf course is one that should not be missed.
It is a Donald Ross design that must be played. 

Sign-Up Information 
(Printed form)



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