Midyear food trend report: Watermelon seeds have potential

The 2023 Midyear Trend Report by Datassential presents a comprehensive view of the evolving food industry landscape. Among the trends it highlighted in this year's edition were the significant growth of barbecued chicken wings on menus, the appeal of "homemade" items for consumers, and underscores the interest in integrating social media-driven "microtrends" into restaurant menus. The report also suggests the potential rise of watermelon seeds as a notable trend. The inclusion indicates that they might be gaining traction for their nutritional benefits, unique flavors, and innovative culinary applications. As watermelon seeds begin to be presented alongside other edible seeds in this context, as an industry we need to monitor the trend and capitalize on it where possible.

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