The Alliance for Food and Farming (AFFF) recently published a response to misleading claims linking fruits and vegetables to cancer risk, reinforcing the importance of science-based communication around produce safety and nutrition.  The NWA is proud to financially support the work of AFFF and its efforts to counter misinformation that can undermine consumer confidence in fresh produce. While these types of headlines often generate attention, they can also create unnecessary fear and confusion around healthy foods that are an important part of a balanced diet. Resources like this help equip our members—and the broader produce industry—with credible information to push back on misinformation and reinforce the safety and value of fresh fruits and vegetables.

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