The National Watermelon Association

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The Vineline goes Digital

National Watermelon Association quarterly magazine makes a splash online with its winter issue. Now the latest research news, produce legislation, Queen reports, and upcoming events can be found at the click of a cursor. Read the latest issue by clicking on the Vineline Magazine.

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FSMA Implementation Dates Set


Now that the four major proposed rules of the Food Safety Modernization Act (FSMA) have been re-proposed and commented, we await the final rules ...


USDA Offers Crop Disaster Assistance for Fruit And Vegetable Growers

USDA Secretary Tom Vilsack recently announced that greater protection is now available from the Noninsured Crop Disaster Assistance Program for crops that traditionally have been ineligible for federal crop insurance. The new options, created by the 2014 Farm Bill, provide greater...


The NWA blog

Seeds for ThoughtThe National Watermelon Association Blog

"Generation Y (those under the age of 35 years of age) are often criticized for not being capable of effective personal communication, but that's largely a myth," says Sarah Sladek, generational expert and author of  Knowing Y. She says that because the Y Generation has been brought up with technology they are more comfortable using it to communicate and love being a part of the global conversation that it affords.

"The rapid pace of users sharing and distributing information with each other makes it all the more important for associations to engage members in meaningful interactions that make them truly empowered participants, whether it's sharing photos, asking questions, or posting interesting news." Will the Y Generation make meaningful interactions that make them truly empowered participants in the National Watermelon Association? Will they attribute value to being a member?


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